Oct 3, 2012

Posted by | 10 Comments

How to Increase Traffic on your Art Room Blog

Here at AOE, we are big fans of blogging. We even have an entire class devoted to the topic. If you’ve recently started a blog for your students and their families, you may be wondering how to increase readership. When I first started blogging, the only option I had was to put blurbs in our school newsletters. Although I generated some traffic this way, I constantly had students come up to me asking, “What is that website address again?” Inevitably, they’d write it on a sticky note, which would get lost by the time they got back to their classrooms. After much thought, I finally solved the problem. Here’s what I came up with.

1. Give ‘em your card

During back to school nights or student art shows, I often found myself talking up the blog as a way for families to get more involved with the arts. We would have a great conversation, but I would walk away wondering if they would really follow through and make a visit. So now at these types of events, I set out art room business cards, which outline what the blog has to offer families. It’s a great way to make a concrete connection.

2. Make Labels

What good is having a blog if your readers don’t know where to look for it? A label is a quick and easy way to make sure every one of your students has your art room blog address at their fingertips. You can purchase plain white labels at almost any office supply store. Our school had Avery labels, so that’s what I used. The process was slick, since I download a free template from the Avery website to use with Microsoft Word.

Basically, I just typed up a very simple label, which read: Art Room Website – http://www.artbke.blogspot.com. Classroom teachers helped each student stick a label on something that went home every night, such as an assignment notebook or take home folder. Voila! No more questions about how to get to the art room blog.

These two simple ideas are sure to increase readership and get families more involved with the arts.

 Tell us, how do you communicate with families about your classroom blog, or website?

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  • http://www.theartofed.com/ Cassidy Reinken

    I really like both of these ideas.   The design on the business cards catches your eye and is very simple and clean, very nice!   I immediately thought the labels would be great to put inside of a middle school students agenda.

    • http://www.theartofed.com/ Jessica Balsley

      I agree! I’ve also seen teachers use labels to stick directly on the student’s shirts to remind parents of school picture day the next day. You could do the same thing that says “Art Show TOMORROW NIGHT” and stick the label on student shirts in a bright color. I commend any teacher who runs a classroom blog or website in addition to teaching. It’s a lot of work, but with a lot of reward, too.

      • http://www.artbke.blogspot.com/ Amanda Heyn

         How funny. I can just imagine all of my students with art labels :)

      • http://www.theartofed.com/ Cassidy Reinken

        Ditto to commending art teachers who run a blog or website!

        • http://www.theartofed.com/ Jessica Balsley

          And commending Amanda for writing for a professional educational space (AOE) and running a classroom blog. That’s why we love her!

    • http://www.artbke.blogspot.com/ Amanda Heyn

       Yeah! I think an agenda would work well. You could also have middle school students just write your blog address in the agenda so that you don’t have to make all of the labels!

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  • Ms. DaSilva

    Hi Jessica,
    I read this post and tonight at parents night I gave them a card I printed at school with the address of my art blog (colorwheelcaravan.blogspot.com) and a little logo, and lots of parents took it! It was a great idea, so thanks for that!

    • http://www.theartofed.com/ Jessica Balsley

      I am so glad you had success with this idea – However, I can’t take credit for it, AOE Writer, Amanda wrote this article, so you can thank her! I think it’s brilliant, too! 

  • Tyler Jones