Recently I shared with everyone my desire and quest for a new logo for my blog. Well, I have arrived at a winner. Before the big reveal, first let me walk you through the process of getting my dream logo.
I used the site 99 Designs. It’s social media for graphic design! Here is how it works:
Here is what my contest page looked like toward the end of my contest:
See all of the choices I had? One designer stood out to me from the getgo- WHY? Because he found a creative way to incorporate imagery that signified “Art” without being typical and cheesy by using the “A” in art, as the palette!
Here are the winning designs! I got three different types of designs, to be used for different things.
This logo I want to become the header on my blog, as well as use for things like letter head for correspondence.
The more condensed version above I will be using for things like business cards for teaching and presenting at conferences.
Then, we ended up with one more piece to this design puzzle. The girl! When I asked for opinions, many people did not give the poor girl rave reviews. Some thought it was fun, other thought maybe a little to fun… I personally love the girl, especially for this blog, because she represents me, my own avatar (only taller) :) Plus, she represents that every great company, business or project has a person behind it, someone who’s passion ignites the work being done. That person is me, and I wanted something to represent that. I decided not to associate her with any text, therefore I can use this logo as it fits. For example, she would not appear on letterhead to submit my research to a publication :)
I got each of the above logos I was able to get in each of the colors, teal and coral, so I can mix and match. Gotta love the choices.
A little healthy competition is always a recipe for success. I think the site idea is brilliant and I was very pleased with some of the designs that were created for me! As an artist myself, the whole concept is very intriguing. I do not think I could have made the logo myself. I wanted to see what other creative minds had in store. My logo ended up being exactly what I had pictured, however I could not have pictured it until I saw it.. You know how that is!
Why A Logo?
As a professional both as an educator, blogger, conference presenter, Iowa Art Educators board member, graduate educator and leader of my art department, I am constantly growing as career opportunities come my way. I have big goals and big dreams. I wanted a logo that would carry me through the next steps in my career, whatever they may be. One that could represent professional development for art teachers, represent me as an educator and blogger and also represent innovation and vibrancy in this profession.
Imagine when I go to NAEA Conference and am able to hand out business cards that might look like this:
Remember, branding yourself is so very important. I am not simply branding this blog, but all of my professional endeavors. Just like on the show “What Not to Wear”.. Although whats on the inside matters most, you can’t always get to it if the outside is unapproachable.
Look for slight changes as I transition to using this logo. It will take time, however, I am very excited about what the future holds. Upcoming this week look for some really amazing resources for portfolios and assessments in the art room! I can’t wait to share more with you!
Why do you think branding is important?
What do you think of the new logos?